In the ever-evolving field of data analytics, feature engineering and feature selection stand out as critical components that significantly influence the performance of machine learning models. These processes involve transforming raw data into a format that can be effectively utilized by algorithms and selecting the most relevant features to improve model accuracy and efficiency. This article delves into these essential techniques, highlighting their importance and application in data analysis. Understanding Feature Engineering Feature engineering is the process of using domain knowledge to create new features or modify existing ones to better represent the underlying data to the machine learning model. This step is crucial because the quality and relevance of features can greatly impact the predictive power of the model. In a data analyst training courses , you would typically explore various feature engineering techniques such as normalization, encoding categorical variables, and cr